Robert Fritz
Face-to-face still rocks! I remember a board president actually told me our campaign was executed after we sent out an e-blast asking for donations. Seriously? The sit-on-the-sofa-and-let’s-talk-for-an-hour campaign still works. Even for the whippersnappers!
I am not going to pretend I know a ton about social media. That is why I work with people who know more about the subject than I. But I like measures. I like to know that my time and energy are paying off. This quick slide show is a very simple way to measure sales results from social media. It is all about establishing a baseline.
P.S. the link did not work out as I thought it would. You have to look for the video about Social Media Measures. Good luck!
This goes to the heart of why so much research around arts education and student achievement is lacking. How we operationally define measures is soooo important to the research process. I am always cautious about people who quote research outcomes, but could not tell you how the research framework was constructed.
We are going to be forced to redefine intellectual property rights. This article points out a real “problem (depending on how you look at it) within the arts world. How does access to artistic tools change the landscape for the professional, skilled artist?