It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all - in which case, you fail by default. ~J.K. Rowling

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I like simple

I am not going to pretend I know a ton about social media. That is why I work with people who know more about the subject than I. But I like measures. I like to know that my time and energy are paying off. This quick slide show is a very simple way to measure sales results from social media. It is all about establishing a baseline.

P.S. the link did not work out as I thought it would. You have to look for the video about Social Media Measures. Good luck!